Sunday, February 24, 2008

What is it about bread?


Exhibit II in the bread with a higher calling category is Ezekiel 4:9 by the Food for Life Baking Company link

The key proposition of Ezekial 4:9 is that it is 100% flourless. Made from "freshly sprouted, organically grown grains," this bread is inspired by the Holy Scripture verse: "Take also unto thee Wheat, and Barley, and beans, and lentils, and millet, and Spelt, and put them in one vessel, and make bread of it..."

According to Food for life, this bread is a miracle of nutrition -- a bread made completely from vegetable sources which matches the protein quality of animal products such as milk or eggs. Praise the lord!

Food for Life also makes Genesis 1:29. What Food for Life does not make is a bread named after Revelation 16:8,9 which speaks to the earth's destruction due to global warming. “And the fourth angel poured out his vial upon the sun; and power was given unto him to scorch men with fire. And men were scorched with great heat...”

Food for Life ships all of its products frozen from its bakery in California across its international distribution chain.

1 comment:

Anonymous said...

Hi Karma-
The concept of 'Yoga Bread', your previous post, touched my cynical spot...It somehow wasn't that surprising to see yoga and bread connected, although it is a bit funny that in making their pitch, they were incomplete (if not wrong) about the yoga elements they claimed to support.

But this new post, about (c)hristian bread? I'm okay with the Bible being used to sell salvation, but not so cool with it being used to sell carbohydrates. Cynical can't even begin to describe my reaction to this 'clever' marketing strategy.

And you point out something else important- that when it comes to using Bible verses, the Food for Life company is being highly selective, quoting only the portion of the Bible that supports their branding position. So they're inauthentic in how they portray themselves, and also in the way that they/their company violates other Biblical admonitions.
There is a way that you can see their selective quoting of the Bible as very authentic though-- people who use the Bible to claim their authority almost always are selective-- highlighting the one or two quotes that support their view, and ignoring the myriad others that contradict them.